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Elevating Digital Experiences

​A seasoned UX/UI and Product Designer dedicated to crafting intuitive, user-centered experiences. Proven expertise in transforming complex challenges into elegant, functional, and accessible design solutions that drive engagement and meet user needs.

Based in New Zealand

Shipped product case studies from Verizon Connect
2021 - 2024
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Implementing analytics for a driver app

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​Created an EV charging report

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Implemented light mode for a driver app

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Built an auditing tool for an enterprise software

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Creating a scalable component library with atomic elements

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Working with Design System

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Client & Personal project case studies.
Clients, AI and Video Game
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Crocbikes in Wellington – 3000+ customers/month - Website Development

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Probeauty Dermapen – over 20k clients worldwide – AI module creation

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Open-world game based on the city I was born - Personal Project

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AI food scanner – calories & nutrients with one click - Personal Project (WIP)

About
Aswin Baskaran

I am an experienced UX/UI designer with over five years in visual and UX design, working across industries and collaborating with cross-functional teams to build user-centric, accessible experiences. Originally from Madurai, India, and now based in New Zealand, I bring a multicultural approach to my work.

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I'm passionate about mentoring aspiring designers through programs like Mission Ready and hold a Bachelor's in Creative Technologies from Media Design School in Auckland.

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Currently, I’m exploring AI and machine learning to enhance design. Notably, I developed an AI-powered ProBeauty module to transform video content and am now working on a food-tracking app using image recognition for seamless tracking.

With skills in web design and development, I create digital experiences that are both user-centered and aligned with business goals, continuously exploring new technologies to elevate user experience.

Stack
Tools, resources and software
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Figma

Design tool

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ChatGPT (OpenAI)

AI-powered conversational model.

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Spline

3D design tool with real time collab

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Webflow

Design Tool

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Canva

Simple graphic design tool

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Adobe After Effects

Motion graphics and visual effects.

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Adobe Illustrator

 illustration tool

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Perplexity

AI-powered answer engine

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Wix

Website builder

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Lemon Squeeze

Payment Platform

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Unreal Engine

3D game engine

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DaVinci Resolve

Video editing tool

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Substance Painter

3D texturing and painting tool

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Python

High-level programming language

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Framer

Design and prototyping tool

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Microsoft Copilot

AI companion tool

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Unity

3D game engine

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Notion

Documentation & notes tool

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